The iconic ITC Hotels planned to venture in the niche category of boutique resorts. They acquired some of the most exotic properties and tasked us with bringing their stories and experiences alive.
All the properties under Storii had a lot of stories to tell – Heritage, Region, Location, History, etc. Once we started digging deeper, these stories started emerging. And all we then had to do, was bring these alive in the most authentic way. ‘Every stay is a new story’, went beyond words and manifested itself in our comms.