Navneet, a formidable name in education, wanted to enter the interactive learning space for kids from 3 to 12 age group, in America and India. They were looking for a communication agency with an entrepreneurial mindset, which could work with them more as a partner in developing this brand from a scratch.
Gen Alpha is smart, getting smarter – the next stage of human evolution. Engaging them and holding their attention is a tough task. So, we decided to take help from them only. We spoke to a whole wide bunch, and their parents too, and what came out from this exercise was one word – Curiosity. Taking curiosity as a plank, we jumped head first into their world. Starting from a name, a mascot to an e-commerce website and communication, we created a magical world full of wonder and answers. Parents were finding it difficult to pull their kids away from the screen, but with Quzo, now they had an advantage with the screentime turning more productive, while still being fun for the kids. Win-win for every one!