Alia. Kareena. Diamonds. It doesn’t get brighter than this.

The Task
Malabar, the world’s 6th largest jewellery brand has built a strong equity in Gold Jewellery. And now, they wanted to create the same presence felt in the Diamond category. So they went all out and roped in two of the biggest stars in the country – Alia & Kareena.  

The challenge: How to make Malabar & Diamonds shine brighter? 

The Solution
We started with Insight Mining! After speaking to consumers across the country, we identified the perception, occasions and the role of diamonds in their lives. And with this, ‘Speak your heart with a diamond’ was born. We had the celeb-power. We had the insight. Now, all we needed was an execution marvel to bring this idea to life. We came up with a treatment that allowed us to integrate the occasions, emotions, celebs and most importantly, Diamonds to deliver this sparkling campaign. 
  • TVC
  • Still Photography
  • Print, OOH & Collats
  • Reels, Stories & Shorties
  • Adaptations in 8 regional languages

"From day one itself, I was clear that Hyper Connect Communications would be our creative agency for this campaign. And they didn't let us down. The number of fabulous creative ideas placed on the table by them simply won us over. I have no hesitation in stating that this film, however splendid it has turned out, wasn't even the best of the lot - it just happened to be the best fit for our intended messaging."

Vipin Nair – Chief Marketing Officer, Malabar Gold and Diamonds.

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