Taking Kaya Youth’s expert skincare, Direct to Consumers.
With the legacy of Kaya Skin, Kaya Youth was launched as an expert skincare range. The task given to us was to drive their D2C business with social campaigns, communication, A+ assets and performance marketing.
For success in the D2C space you need agility which is trademark of new-age startups. So, we too donned the hat of one and worked with Kaya Youth as co-founders to identify all aspects that would spell success for the brand.
With sharp insight-based campaigns, e-commerce assets backed by focused media campaigns, the brand found a strong footing in a space dominated with veteran D2C brands.