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With the legacy of Kaya Skin, Kaya Youth was launched as an expert skincare range. The task given to us was to drive their D2C business with social campaigns, communication, A+ assets and performance marketing.
| For success in the D2C space you need agility which is trademark of new-age startups. So, we too donned the hat of one and worked with Kaya Youth as co-founders to identify all aspects that would spell success for the brand.
With sharp insight-based campaigns, e-commerce assets backed by focused media campaigns, the brand found a strong footing in a space dominated with veteran D2C brands. |
