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ITC Welcom is a premium luxury hotel chain with over 20 properties across the length and breadth of the country. And the legacy and power of the ITC group behind it. Needless to say, each property is the best of the best in all aspects – stay, food, amenities, locations and the legendary ITC hospitality. All promising #EnrichingExperiences
Just let the world know about all this; said the client. The challenge, twofold –
How to standardize comms across all the hotels (some run as independent franchisees)&Adopt a tone which reaffirms ITC’s class and also resonates with the TG (practically the whole of India!)
| Brand Guidelines, that’s what we put in order as the first step to standardize the brand’s visual world. Colours, font, layout frames, grip on IG, the works; the rules for engagement were set and then the firepower of over 20+ properties was concentrated in a systematic manner, for one objective.
The imagery, the tone, the look, all worked in tandem to build the #EnrichingExperiences. |
