Breaking through the clutter of Investor Awareness Campaigns.

Kotak Mutual Funds – Mr. SIP
The Task

SIP is synonymous to the closely guarded Mutual Fund category, making it difficult for any one brand to own it. The task was to do exactly that!

The Solution

While everyone was aware of the term SIP, most people did not fully understand it. There were so many questions and not one credible source that could answer them simply.  Enter (drum rolls) ‘Mr. SIP’, who could answer anything and everything about SIP in a humane way. We created a bot that could answer the questions in 8 regional languages. This bot was deployed on campaign microsite, Alexa and Google Home. In addition to this we created videos answering the most asked questions. And all this was promoted through a high decibel campaign on TV, OOH, Digital & Social. The campaign won several awards and more importantly, got India talking to Mr. SIP. 

  • TVC
  • Digital Videos
  • Social Media Management
  • Digital Ads
  • Still Photography
  • Website
  • Bot Integration
  • Channel Partner Collaterals

"There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Mr. SIP uses cutting-edge technology to answer all investor queries so we can reach ‘Kona Kona’ of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time."

Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company

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