How do you get parents interested into something? Get the kids excited for it. Club Mahindra wanted to get families to buy into their holiday memberships. But why would they? Of all the options available to them, offering more or less, similar benefits at competitive pricing, why should they consider us? That’s what we were tasked with solving.
A tie-up with NASA went a long way in helping us find the answer we were seeking. The “Great Beyond” has always caught the fancy of all, and nether more intensely than in the mind of a child. So, we conceived a competition that stretched their imagination, with the promise of an out-of-the-world experience. This got the children excited and the parents wondering “What if?” The question drove them to the register their kids in for the competition and led to a 300% increase in enquiries related to the holiday membership. The campaign blasted off to success and Ground Control was all smiles!