After getting chirpier on Twitter, the Delhi Police has now picked up truck posterior lingo to deal with traffic offenders. The Delhi Police has decided to team up with truck drivers for a series of awareness campaign messages on drunk driving and other traffic rules. This new ‘read and reflect’ strategy of Delhi Police to counter drunk driving has been named ‘Ya Drink, Ya Drive’, which means either you drink or you drive.
The recall value and connect of the witty lines painted on the rear of trucks is being used by the Delhi Police for its road safety campaign posters
‘Kripya dhyan de?’ No. ‘Listen, dear’ works better: Delhi Police
The police officials say that the purpose behind choosing this lingo and witty messages with vibrant colours is to attract people towards it. The cops say, “Log padhenge nahi to samjhenge kaise? When people see any preachy messages, they just mentally switch off and the message doesn’t get across, but when the message is not preachy and it is not in the ‘Kripya dhyan de’ format, but is rhyming with words like ‘dear’ and ‘beer’, then people pay attention.” After the success of the campaign ‘Ya Drink, Ya Drive’ on social media, the police, in the second phase, will take it to Delhi roads.
Delhi Police officials have already picked the locations where they will conduct the drives. Madhur Verma, DCP Crime and PRO of Delhi Police, said, “These posters/creatives will leave people chuckling and reflecting. And that’s the idea. After launching these on social media, in the second phase, we will collaborate with the Truck Drivers’ Association this month, and these designs will be painted on trucks and on cluster buses.We are planning to launch it this weekend as it’s already December and Delhi parties hard during December-January. A number of parties will be organised this month, and so, we are also gearing up to deal with traffic offenders. We will organise awareness campaigns in areas close to CP and India Gate. And these rules will be strictly enforced.” The campaign will be launched in collaboration with the Delhi Traffic Police.