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Media | Nov 3, 2022

1441 Pizzeria announces Hyper Connect as its integrated agency on record

For Kiran Khadke, co-founder, Hyper Connect, the vision for 1441 Pizzeria is to create a unique and innovative communications strategy Hyper Connect has won the integrated communications mandate of 1441 Pizzeria, following a multi-agency pitch. The agency’s scope would encompass managing digital, social as well as the creative mandate for the QSR brand that has […]

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Media | Oct 19, 2022

Malabar Gold & Diamonds signifies the happiness in buying diamonds with new campaign

Jewellery brand Malabar Gold and Diamond has launched their new brand campaign ‘The Diamond Happiness’. The campaign focuses on breaking the myth that diamond jewellery is expensive, and brings out the emotion of diamond gifting. Conceptualised and executed by Hyper Connect, the campaign contains five ad films that celebrate the bond within families and loved […]

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Media | Aug 20, 2022

The big break-up: What happens when influencer couples split?

Lonely nights, going to the gym alone, no more cuddles, loss of appetite and the like, are some of the aftereffects of a break-up. But that’s for regular couples. For influencer couples there’s something else at stake – brand deals. These days brands are after influencer power couples. Whether married or just dating, brands are […]

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Media | Aug 19, 2022

NFT marketing significantly boosts the benefits of digital marketing

NFT Marketing is the latest buzzword swirling in the digital marketing space. Non-fungible tokens, or NFTs, are a kind of digital asset that is unique and cannot be replicated. They are frequently used in digital marketing to recognize purchased or consumed goods or services. This is extremely similar to a computing device that can be […]

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Media | Jun 5, 2022

Product selling points versus peppy consumer engagement tactics

The more brands use new ways of engaging with the customers, the stronger the brand loyalty which in turn could help brands avoid investing huge sums of money in marketing campaigns. By Ankur Pujari Engaging with target customers keeps on getting a bit more complicated with every passing year. As platforms keeps evolving and existing […]

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Media | Feb 21, 2022

BRIEF22 | Ankur Pujari, Hyper Connect Asia: Be disciplined, patient and always be ready for the growth

Ankur Pujari, Co-Founder & Growth Lead, Hyper Connect Asia, writes on invitation and exclusively for our special series BRIEF22, where industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads share their learnings from 2021, and guidance and inspiration for the year ahead.

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Media | Sep 3, 2021

Positive about Good News: Soumyadip Chatterjee, MVS Murthy, Shailesh Kapoor, Neeraj Kanitkar, Ankur Pujari

When we first heard about the forthcoming Good News Today — which the India Today Group has now announced it will launch on 05 September 2021 – we reached out to some industry leaders and experts across marketing, research and business-building, on their views about a couple of aspects about a TV news channel that would focus on ‘good […]

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Media | Apr 8, 2020

‘Coronavirus crisis has given us time to pause, breathe & think on strategy’

From first bagging Delhi Police’s social media account to handling big brands like Tata Sky Broadband, Club Mahindra, D2C brands for Marico, Kotak Mutual Fund and many more, Hyper Connect Asia has come a long way since its debut in 2018. It founders Ankur Pujari and Kiran Khadke like to define Hyper Connect as a […]

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Media | Apr 3, 2020

Work from home diary: ‘It pushes you to be more organised’

When I had first read about the fact that Hugh Hefner, in his early days of building Playboy actually started living in the office, I kept appreciating the idea. As a growing company we anyways are constantly only thinking about work. Finally, this did happen. The only twist was that office came home. My core […]

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Media | Feb 18, 2020

Kotak Mutual Fund Introduces Mr. SIP, launches new ad campaign

Kotak Mahindra Asset Management Company (Kotak Mutual Fund) launches a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs). Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said, “There is a large population wary of investing in mutual funds as they don’t have easy access to […]

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Blog | Media | Jun 23, 2019

Delhi Police up their social media game, spread awareness via quirky and interactive posts

These days, many government run organisations are upping their social media game and being more interactive on social networking websites. We have often noticed the Twitter handle of Mumbai Police being socially active and spreading awareness on various issues with the help of witty tweets and posts. Joining the trend is the social media handle […]

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Blog | Media | Dec 30, 2017

Delhi Police comes up with interesting messages to check drunk driving during new year celebrations

To prevent drunk driving during new year celebrations in the capital, Delhi Police on Saturday used the microblogging website Twitter, to convey the message of safe driving. In a series of tweets to aware Delhites about the perils of driving under the influence of alcohol, the national capital’s police since Friday tweeted simple yet effective […]

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Media | Dec 2, 2017

Delhi Police uses truck lingo to drive home road safety messages

Kiran Khadke shares insights on how the creative teams have overcome the lockdown challenges by integrating technology into their routine.

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Blog | Media | Sep 5, 2017

Delhi Police Twitter Revisit Delhi’s history with throwback pics every Thursday

What could be a better platform than social media to connect with the youth? Using Twitter as a medium, Delhi Police has come up with a campaign called #KhaasHaiItihaas. To share the long history of Delhi Police, the organisation’s social media team is uploading graphics — that have historical information — every Thursday. The first […]

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Media | Aug 24, 2017

Delhi Police shares throwback picture of its FIRST FIR and fills Twitterati with glee

Reminiscing about the episode that took place in the 19th century, Delhi Police shared a photo of the page where the details of the crime were jotted down. Written in Urdu, it spells out that a theft of hookah (smoking pipe), utensils, a few attires and, even a kulfi took place on October 18, 1861.

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Blog | Nov 25, 2018

Kotak Mutual Fund’s new e-platform offers customised solutions

Kotak Asset Management Company (Kotak Mutual Fund) has launched ‘Let’s Plan with Kotak’ — a goal-based investment e-solution platform. The DIY (Do-It-Yourself) mobile-first application offers in-depth information on Kotak Mutual Fund’s suite of investment products to consumers. The e-solution platform is designed to connect, engage with and inform consumers about customised solutions. The platform aids […]

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Blog | Dec 25, 2017

Team behind police’s witty campaigns targets youth

“Maine thodi hi pee thi. Pata nahi alcohol metre mein kaise aa gayi” #Nomoreexcuses… such witty social media messages can be seen on the Delhi Police’s twitter handle. Very few, however, know about the dedicated team behind these colourful and creative messages. The group takes care of the twitter handles of both the Delhi Police […]

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