Real estate communications is a cluttered category! Tata Housing wanted to break the clutter with a differentiated campaign for their Low-interest rate offer.
The simple distil of the brief was, Make the campaign interesting! So, we did exactly that and made it Interest-ting!
Taking a leaf from FMCG style communication where consumer benefit is the hero of the communication and is expressed in a short and simple way. Here the low-interest rate was the hero of the communication, so we did a smart play around interest and made it interesting and simple for everyone to understand. The bold typography and visual style make it stand out in the crowded offer-led communication.