The Task
Platinum Evara is known for its modern, contemporary jewellery crafted for today’s woman. As the brand prepared to enter the GCC market, the challenge was to adapt Evara’s visual and design expression for a new cultural and aesthetic landscape, while staying true to the brand’s core values of elegance and individuality.
The goal was to build a premium, globally aligned campaign that resonated with the GCC consumer and introduced Evara as a refined, contemporary offering in the region.
The Solution
We created a distinct visual world for Platinum Evara, sleek, premium, and shaped to reflect the tastes and sensibilities of the GCC audience. This reimagined universe allowed us to present the jewellery in a more elevated and expressive way, balancing softness with sophistication while retaining Evara’s inherent modernity.
The campaign was anchored by digital films and supported with social content and an in-store experience, each crafted to spotlight the collection’s craftsmanship, versatility, and contemporary appeal.
By refreshing the brand’s aesthetic expression, without altering its core, we built a launch that positioned Platinum Evara as an aspirational, relevant, and desirable choice for the GCC woman.
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