The Task
When it comes to Digital Classroom technology, there are multiple players that give parts of a solution. It took Roombr 5 years to perfect their patented technology, and the industry finally has a comprehensive answer. Roombr Digital Classroom.
Our challenge was to launch Roombr in a cluttered marketplace and establish the features and benefits that it offers to students, teachers and management.
The Solution
With a mission of creating 1 million digital classrooms by 2026 in India, we arrived at our brand positioning of ‘Naye India ka Naya Classroom.’
And the whole campaign was about answering ‘Naya Kyu?’
Who better than the Rahul Dravid to deliver this message!
From Brand Identity to Packaging,
Website design to Brand Collaterals
TVC to Social Media Strategy,
We seamlessly weaved this narrative that will help Roombr, not just build a brand, but a whole new category.