The Task
Manubhai jewellers was turning 30, and they wanted to do something special to show their customers just how much they mean to them.
The Solution
To make #SarasTeesVaras shine, we brought in none other than Malhar Thakkar, the Gujarati superstar who’s as charming as Manubhai’s finest pieces. With him leading the way, we created a fun and relatable campaign that truly clicked with Manubhai’s audience.
Malhar starred in different showroom scenarios, bringing out characters everyone knows, like the Decision Maker Bua—always on point with her choices, the Always Busy Businessman—squeezing in time to pick out something special for his wife, the Deep in Love Boyfriend—on the hunt for the perfect piece to impress, and the Mama’s Boy—finding just the right thing for the most important woman in his life.
Each scene had a subtle nod to a special anniversary offer, but we kept the focus on those real, heartwarming moments that Manubhai has been a part of for 30 years.
This campaign was all about showing that Manubhai’s sparkle isn’t just in the unique jewellery collections they possess—it’s in the relationships they’ve built with their customers.
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