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Indian Institute of Creative Technologies is a Government of India initiative to create a centre of excellence in the AVGC-XR field, on the lines of what IIT and IIM achieved in engineering and business administration. The task was to build a brand identity, brand positioning, and a visual language that bring alive the vision of IICT and give it the stature of a world-class institute.
IICT is not just an educational institute but a centre of excellence that will play a key role in research & development, drive the nation’s AVGC-XR policy, and support creative-tech startups with incubation programs. As a multidimensional institute, it needed an identity and design language that lives up to its vision. We created an identity that represents the multi-disciplinary nature of IICT, keeping creativity at its core, giving IICT a distinctive identity that reflects its vision to be India’s global benchmark in creative technologies.
