The Task
When ideaForge approached us with their most advanced UAV yet, NETRA 5, the stakes were high. This wasn’t just an upgrade, it was a leap into next-gen tactical capability. Our challenge was to position NETRA 5 as a mission-critical asset for defence, surveillance, and disaster response; more than just cutting-edge hardware.
The brand had to resonate with decision-makers across sectors, from military strategists to industrial planners, while standing out in a crowded defence-tech space. It needed to be authoritative yet accessible, powerful yet grounded in real-world use. Every touchpoint, from logo to landing page, had to feel future-ready, credible, and unmistakably Indian.
The Solution
We crafted a bold brand essence that reflected NETRA 5’s precision, agility, and mission-readiness. The tagline was clear and purpose-driven, while the logo, clean, angular, and tech-forward, conveyed authority. A high-contrast, data-led design system supported both form and function.
Our messaging focused on real-world operational advantage: rugged terrains, mission-critical scenarios, and field-tested versatility. The landing page balanced narrative clarity with technical depth, tailored to defence and enterprise audiences alike. Animations and interactive elements showcased its modular payloads and advanced autonomy, highlighting NETRA 5’s resilience in GNSS-denied environments.
Launched at AERO India 2025, one of Asia’s largest aerospace expos, NETRA 5 stood out with a unified brand presence that captured attention across defence, homeland security, and disaster response—firmly positioning ideaForge as a leader in next-gen UAV tech.
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