Viveda Wellness Village is a masterpiece and a new benchmark in the wellness retreat space. How do we translate the same luxurious experience on the digital platforms and drive leads?
A luxurious experience is hard to emulate without the sensorials. We started by naming the wellness project that would reflect the ethos of traditional Vedic lifestyle with contemporary wellness then moving on to defining the brand identity, communication design. We worked closely with architects, designers, and planners, for over a year, understanding the thought process and encapsulated them in a journey of photographs and videos that would help us recreate the luxurious wellness experience on the digital platforms.
The wellness retreat has already won heads, hearts, and awards from the connoisseurs of wellness and luxurious lifestyle. The organic following and conversion to leads have been overwhelming. The retreat has been frequented by the likes of Akshay Kumar, Aditi Govitrikar, Bipasha Basu after discovering and experiencing the identical luxurious feel online & offline.
We planned and designed the multi-sensorial experience to evoke the emotion of wellbeing and create connections throughout the brand’s journey.
We successfully captured the feeling of being at Viveda on social media to connect with the audience and build brand affinity.
We designed the brochure, spa menu, food menu and other printable collaterals with the same design aesthetics to create seamless visual assets.