Create a mobile 1st travel destination promoting homestays & experiences in and around Nashik.
A travel website is only as good as its information & images. We created a crowdsourcing competition to share their pictures and travel itineraries for the selected 100 destinations in and around Nashik. The high-resolution images were uploaded destination-wise with information for the travellers. We partnered with Airbnb to integrate their homestays booking via this portal to make it a sustainable project.
The portal was launched at the hands of the Hon’ble Tourism Minister of the State and was covered across mainline media. The launch video received over 500k organic views.
The proposal was presented as Nashik District’s best digital initiative to the PM Office as one of the marquee digital projects in Maharashtra.
We created the identity of Unravel Nashik with element and colours that best represent the city of abundance.
A crowdsourced content portal that became everyone’s go-to to find out all they need to know about Nashik.
