Tata Sky Broadband wanted to get attention amidst the media blitzkrieg campaigns done by competing Internet Service operators with 100x more budget.
Clutter breaking ideas always stem from the most obvious human insights, we found ours in ‘anger & frustration’. Yes, anger & frustration is the most common human behaviour when your internet lags!
We picked up some of the most common situations from everyday life and visualized them at the moment the internet gives-up! and voila an entire video series was born. From the moment of paying for your favourite online sale to defeating your opponent in an online gaming arena to sending that presentation to your boss before the holiday. We have been through it all and you have been through those frustrations and anger too!
The video just picked up like high-speed broadband and instantly became a talk of every internet lag. The proof of the success comes when the video circles back to you via the dark social WhatsApp message from your dad!