How can Marico launch Set Wet’s extended range of male grooming products StudioX as e-commerce 1st brand and leverage social media as a driver for e-commerce?
We began with identifying key communication hooks that our audience could relate to like office humor, mancyclopedia, #GadgetsMenWishedExisted, web series, and other topics that men will find shareworthy.
The product-led communication along with influencers was also driven by a brand idea that extended across social and drove product usage.
We created some compelling and unique campaigns and harnessed a lot of engagement from topical and trending content. The snackable content was liked and shared and gathered a lot of following and liking for the brand.
We connected with our TG by speaking their minds out loud and garnered likes, engagement & brand love.