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Hyper connect
Hyperconnect

Objective //

How can Marico launch Set Wet’s extended range of male grooming products StudioX as e-commerce 1st brand and leverage social media as a driver for e-commerce?

  • Brand Strategy
  • Social Media Management
  • Direct-to-consumer strategy
  • E-commerce management
  • Data analytics
StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)

Approach

We began with identifying key communication hooks that our audience could relate to like office humor, mancyclopedia, #GadgetsMenWishedExisted, web series, and other topics that men will find shareworthy.

The product-led communication along with influencers was also driven by a brand idea that extended across social and drove product usage.

Outcome

We created some compelling and unique campaigns and harnessed a lot of engagement from topical and trending content. The snackable content was liked and shared and gathered a lot of following and liking for the brand.

StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)
StudioX by Set Wet (Marico)

Social media

We connected with our TG by speaking their minds out loud and garnered likes, engagement & brand love.

StudioX by Set Wet (Marico)

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