SodaBottleOpenerWala successfully brought the quintessential Parsi & Bombay quirks and food through its 9 outlets spread across Mumbai, Hyderabad, Bangalore, and NCR. How can they bring alive the same quirks on social media platforms?
The secret recipe was very simple, just have fun being a true Parsi Bawa! We brought Rustom to life and let him loose on social media with his quirks, banter and the no-nonsense Parsi boy nuances.
Did you even have doubts about the success?
The authentic style of Rustom immediately caught the craze on social. People liked, loved, shared, ordered, and visited the restaurant chain and never failed to go back with a smile.
Edit – The love for Rustom was so much that the restaurant sailed through the COVID hit phase and the amount of brand love that Rustom got online for being missed during this lockdown even made the Parsi boy let his tears with joy!
Defining the personality of the brand through mascot, colours, font and design elements that would be quintessentially SodaBottleOpenerwala in a fun and contemporary way.
Parsi and Mumbaiya quirks with moment marketing never fail! Take it from a bawa.
