Puresense, a premium skincare brand from the makers of Parachute & Saffola was present across modern trade and general trade pre-COVID days, with retail being hit badly, Marico wanted to take the brand to a 100% D2C brand,
The cornerstone of any D2C brand is the perfect symphony of D2C website and brand messaging leading to conversion. We began our task of digital transformation by revamping the website from Shopify to a more customizable WooCommerce platform, this allowed us to create a seamless experience from click to checkout. Simultaneously we crafted a brand narrative to create our distinctive positioning in the premium skincare space and ran performance-driven media campaigns that drive conversion through the e-store.
We further leveraged SEO and Social Media to drive organic traffic along with engagement for the brand. As the brand now become stable with a month on month double-digit growth, we are implementing advanced analytics and CRM to derive the lifetime value of the customers.
Hyper Connect successfully developed a holistic consumer experience and ensured a seamless transition through every brand touchpoint. Right from Social Media ads, Google Ads, D2C website, organic social media, influencer outreach. Creating a benchmark of sorts in the Marico system.
