Tata Sky Broadband wanted to add the nuances of the internet to their boring analogue diary, make it an interesting collectable office stationery item.
We huddled up in our conference room and started having fun throwing around ideas. An interesting thought that caught our attention was, just like the Internet has transformed our generation, what if the internet always existed. How would that have changed history?
Would Hitler watch Mein Kampf on Netflix? Or a stone age man learn how to light a fire on YouTube or Romeo & Juliet had a match on Tinder. And that was it!
We picked up the most iconic moments from history and brought the internet to that time! The possibilities were endless and bringing those alive with cool illustrations was a memorable process. On unveiling, people fell in love with the diary and it brought a smile to their faces.
Our gratification was that people saw it more as memorabilia than a diary and everyone was hoarding it as it was
too iconic to not be used!
We choose an illustration style that was modern and contemporary yet lend itself to the different eras in the ideas.
The diary has a premium feel and complements the storytelling in the separator pages.