How do you position a Beer Festival amongst so many Beer Festivals in the country and that too in the city known for its Wine and Wine Fests?
The entire approach was to make this immersive festival into the coolest Beer Fest in the country. We took a leaf from the 1st edition of Beer Fest and rebranded the whole fest with a lot of pop and funk.
We created exclusive ‘froth-heads’ that went on our communication and merchandises. We connected with all the party people through immersive video, socially-enabled website, and influencer engagement.
Bringing the experience alive through transmedia storytelling way the key paired with digital media partnerships like Curly Tales, Insider, Book My Show, and other travel & lifestyle influencers.
Oktobrew is now India’s biggest craft brew fest and a well-known festival that people look forward to. There was bigger participation and engagement on digital with cross-promotion with artists, influencers and participating breweries and brands, and the tickets were sold out in no time.
We retain the iconic Oktobrew logo and change the theme annually to refresh the designs for every edition.
From online to on-ground we seamlessly carried forward our design to make it look distinctly Oktobrew.
We create quirky and fun communication and partner collaterals to create a buzz digitally.