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Hyper connect
Hyperconnect

Objective //

On Women’s Day, Diva Yoga – a women’s only yoga brand wanted to go all out and make a thought-provoking and bold statement like their brand.

  • Digital Film
  • Influencer Marketing
  • Moment Marketing
#NowLetThatCrossYourMind with Diva Yoga | Sarva Yoga
#NowLetThatCrossYourMind with Diva Yoga | Sarva Yoga

Approach

We presented an unadulterated version of what women go through, and yet they are scaling heights every day. #NowLetThatCrossYourMind is a video narrative about different situations women face every day. From being groped in public to getting sleazy remarks from colleagues or bosses, they face it all but never speak up fearing being judged or face further ramifications. But does that mean, ‘it never crossed their mind’ to expose these daily demons of their lives?

Outcome

The video has been shared by influencers such as Malaika Arora, Yami Gautam, YouTube sensation Ranvir Allahbadia (Beer Biceps), and more, collectively taking the video to over 25 million followers. The video reached over 2 lakh people and has been viewed by over 25,000 people in just 3 days.

#NowLetThatCrossYourMind with Diva Yoga | Sarva Yoga
#NowLetThatCrossYourMind with Diva Yoga | Sarva Yoga
#NowLetThatCrossYourMind with Diva Yoga | Sarva Yoga

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