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Hyper connect
Hyperconnect

Objective //

How to explain a relatively difficult to grasp concept of Fair Price within the creative Overton window of jewellery communication while still being interesting?

Malabar Gold & Diamonds

Outcome

The integrated campaign launched simultaneous on Digital & TV and comprises of a main film in 5 major languages followed by series of 95 videos that explain each promise in detail & relatable way that will provide the longtail to the campaign.

 

 

Malabar Gold & Diamonds
Malabar Gold & Diamonds
Malabar Gold & Diamonds
Malabar Gold & Diamonds

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