Millennials are getting into the workforce and with a substantial disposable income, they have a long list of things they intend to spend on. How do you make them invest in Mutual Fund when they are only thinking to max their spending?
Today’s generation wants to spend and max on the lifestyle. We played to this insight and created a content-led portal that spoke about spending across travel, food, lifestyle, and more. This content made it click-worthy for millennials to read more and then subtly the content led them to an intuitive calculator which helped them plan their dreams better.
Users always enjoy an immersive, meaningful, and engaging experience, which led to page views per visit increased by 32%, and a 110% uplift in time-on-site. We weaved entire social media creatives around this, integrated products and drove call to action consistently for over 1.5 years. Now, we are all set to launch phase 2 of this campaign that will guide people in the post-COVID world.
We launched www.letsplanwithkotak.com, a portal hosts engaging content and intuitive calculators that enable people to plan for their dreams and encourages them to start investing.
We backed this campaign through social media by disseminating information that led people to our intuitive calculators and blogs on the www.letsplanwithkotak.com
Thought-provoking films that connected with people from different walks of life asking if they have a financial plan to fulfil their dreams.