Kotak Mutual Fund wanted to create a website that handles tons of content, graphs, dynamic market updates seamlessly across devices for all types of users.
Website drop-off reduced by 40% on the new website.
We conducted workshop with all possible user types, created an expectation list along with deep information architecture. The expectations were mapped across users and a priority list was created. This fueled the UI team to create a website that is clean, functional and addresses all major user journeys through a series of clicks designed to engage the user.
