Grape County, an eco-resort in Nasik wanted to reinvent the digital experience for its customers and drive bookings for the pristine eco-resort spread over 200 acres.
We leveraged digital as an enabler to drive successful business for Grape County. This started with a market analysis of competing eco-resorts in the country for their presence, digital enablement, and online-offline experience. We then set up a design thinking workshop to arrive at consumer journeys, brand expectation, and data strategy to create a unified data-driven marketing framework that would drive brand equity and business results.
The state-of-the-art technology matched with inspiring photography gave a distinctive visual design and robust backend technology-supported running paid media campaigns, CRM to cross-sell and up-sell the customers in real-time.
The hard work paid off by driving a 3x increase in bookings, and over 70% increase in occupancy from the inception and the earned media from Bollywood celebrities, social media influencers and features on various popular travel and lifestyle columns like the Cosmopolitan Magazine was definitely the cherry on the cake.
Contemporary branding for the digital 1st traveller.
Reflecting the brand on social through authentic imagery and consistent tone of voice.
All the collaterals did more than just convey information, they told the story of co-existing with nature.
