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Objective //

As Tax season approaches people try to find dubious ways to save tax, Kotak Mutual Fund wanted to nudge these people and educate them with smarter ways to save tax as well build wealth.

Ab #TeraTaxBachega
Ab #TeraTaxBachega

Approach

When people don’t listen to statutory warnings, we have to take a creative way to educate them. We took all the possible dubious ways people find to save tax and converted that into a quirky song which starts with #TeraTaxKatega with these dubious ideas to save tax and then it shifts the conversation to #TeraTaxBachega and Grow your wealth as well.

Ab #TeraTaxBachega

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