Digital Planner/ Brand Strategist

Experience: 6-8 years


  • Think, conceptualize and pitch digital and integrated marketing solutions to meet client’s objectives and requirements
  • Provide strategic counsel to Integrated and Digital clients and account team members.
  • Conducting extensive primary and secondary research
  • Briefing and collaboration with creative team
  • Conduct competitive research to identify our strengths and weaknesses
  • Analyze market trends and identify new opportunities and challenges
  • Build, plan and implement overall social and content strategy for clients.
  • Conduct social listening, digital competitor audits and benchmarking research.
  • Track digital/social trends for internal and client sharing
  • Cultivate and/or build new relationships with clients, partners and other stakeholders in order to grow new business efforts.
  • Stay up-to-date with digital technologies developments.
  • Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Food & Beverage, E-commerce, Consumer Electronics, B2B, BFSI
  • Ability to work independently and work in a collaborative way with members of multi-functional teams (accounts/data/creative/PM)

Ideal Candidate:

  • Excellent research skills
  • Confidence in negotiation
  • Hands on experience with Media planning and buying tools
  • Must have the ability to work with multiple stakeholders