Think, conceptualize and pitch digital and integrated marketing solutions to meet client’s objectives and requirements
Provide strategic counsel to Integrated and Digital clients and account team members.
Conducting extensive primary and secondary research
Briefing and collaboration with creative team
Conduct competitive research to identify our strengths and weaknesses
Analyze market trends and identify new opportunities and challenges
Build, plan and implement overall social and content strategy for clients.
Conduct social listening, digital competitor audits and benchmarking research.
Track digital/social trends for internal and client sharing
Cultivate and/or build new relationships with clients, partners and other stakeholders in order to grow new business efforts.
Stay up-to-date with digital technologies developments.
Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Food & Beverage, E-commerce, Consumer Electronics, B2B, BFSI
Ability to work independently and work in a collaborative way with members of multi-functional teams (accounts/data/creative/PM)
Excellent research skills
Confidence in negotiation
Hands on experience with Media planning and buying tools
Must have the ability to work with multiple stakeholders