Associate Director- Media Planner & Buyer

Experience: 5-7 years

Overview of Roles & Responsibilities:
  • Media Strategy & Optimisation
  • Paid Media Deliverable management
  • Collaborating with Different Teams to achieve client goals
  • Driving Presentations & Strategic conversations with clients
  • Team Management
Primary Skill (Mandatory Skill):
  • Understanding Business Objectives
  • Good with Digital Platforms (Biddable) & Media Buying
  • Strong with Numbers and presenting them on Excel
  • Advanced Knowledge of Biddable & Non-Biddable platforms
  • Ability to strategise & find solutions
  • Coordinate the planning of social media & programmatic campaigns, ensuring client retention and conversion rates through best in class digital marketing programs and award-winning campaigns
  • Conduct real time analytics, measurements and effectiveness of these campaigns
  • Closely coordinate across multiple managed departments to seamlessly integrate SEO, Social Media, Content, Design, and SEM. Source and manage relationships with influencers, social monitoring and platform partners to support and develop commercial opportunities
  • Support delivery management and client engagement in drafting proposals, budgets and timelines for client projects. Monitor and manage all aspects of daily client performance and coordinate periodic client reviews
  • Monitor the competition and be aware of market changes and developments
  • NBD - Conceptualise and pitch unique and creative revenue driving opportunities and partnerships.
Ideal Candidate:
  • Excellent research skills
  • Confidence in negotiation
  • Hands on experience with Media planning and buying tools
  • Must have the ability to work with multiple stakeholders